Phuhlisa isicwangciso esisebenzayo semidiya yoluntu
Kwihlabathi lanamhlanje ledijithali, intengiso yemidiya yoluntu sisixhobo esibalulekileyo sokukhuthaza ishishini lakho, ukomeleza ibhrendi yakho kunye nokuzibandakanya nabathengi bakho. Olu qeqesho luya kukukhokela ekuphuhliseni a isicwangciso seendaba zoluntu iyasebenza kwaye ilungelelaniswe kwiinjongo zakho, ukuze wenze ubukho bakho kwi-intanethi kwaye utsale ingqalelo yabaphulaphuli bakho.
Okokuqala, olu qeqesho luya kukunceda uchaze iinjongo zakho zokuthengisa kwimidiya yoluntu ngokusekelwe kwiimfuno zakho kunye neminqweno. Uya kufunda indlela yokumisela iziphumo ofuna ukuziphumeza, nokuba kukwandisa ulwazi lwakho lophawu, ukwandisa itrafikhi yewebhusayithi, ukuvelisa izikhokelo, okanye ukuphucula ukuzibandakanya noluntu lwakho.
Okulandelayo, uya kufunda indlela yokukhetha awona maqonga eendaba ezentlalo afanelekileyo kwishishini lakho kunye nabaphulaphuli bakho. Olu qeqesho luya kukunika isishwankathelo samaqonga aphambili, afana ne-Facebook, Instagram, Twitter, LinkedIn kunye neYouTube, kunye neenkcukacha zabo kunye neenzuzo zabo. Uya kufumanisa indlela yokukhetha amajelo ahambelana kakuhle icandelo lakho lomsebenzi, ekujoliswe kuko kunye neenjongo zakho.
Olu qeqesho luya kukufundisa indlela yokwenza umxholo ofanelekileyo kunye nokuzibandakanya kwinethiwekhi yakho zentlalo. Uya kufumanisa indlela yokuyila imiyalezo evuselela umdla wabaphulaphuli bakho, ngelixa uhlonipha isazisi sophawu lwakho kunye nokuhambisa amaxabiso akho. Uya kufunda indlela yokwahluka iifomathi zomxholo (umbhalo, imifanekiso, iividiyo, njl.njl.) ukugcina ingqalelo yoluntu lwakho kunye nendlela yokucwangcisa izithuba zakho rhoqo kwaye rhoqo.
Ekugqibeleni, olu qeqesho luya kukubonisa indlela yokudibanisa isicwangciso sakho seendaba zentlalo kunye nezinye izenzo zakho zokuthengisa kunye nokunxibelelana. Uya kufunda indlela yokulungelelanisa ubukho bakho kwimidiya yoluntu kunye newebhusayithi yakho, amaphulo entengiso, ukuthengisa kwakho nge-imeyile kunye ne-PR yakho, ukwenza amava amanyeneyo namanyeneyo kubathengi bakho.
Lawula kwaye ulungise ubukho bakho kwi-intanethi
Nje ukuba isicwangciso sakho semithombo yeendaba zentlalo sisendaweni, kubalulekile ukulawula kunye nokwandisa ubukho bakho kwi-intanethi ukuze ufumane okuninzi kuyo. Olu qeqesho luya kukufundisa indlela yokubeka iliso kunye nokulungelelanisa imisebenzi yakho kwiintanethi zentlalo ukuze uhlale uphucula iziphumo zakho kwaye uhlangabezane nokulindelwe ngabaphulaphuli bakho.
Okokuqala, uya kufunda ukusebenzisa izixhobo zolawulo lwemidiya yoluntu ukucwangcisa ngokufanelekileyo, ukupapasha, kunye nokulandelela umxholo wakho. Olu qeqesho luya kukwazisa kwizisombululo ezifana ne-Hootsuite, i-Buffer kunye ne-Sprout Social, eya kukunceda ugcine ixesha kwaye wenze imisebenzi ethile ngokuzenzekelayo, ngelixa ikunika uhlalutyo olucacileyo lokusebenza kwakho. Uya kufunda nokuba uzisebenzisa njani iimpawu ezakhelwe ngaphakathi zeqonga ukujonga iziphumo zakho kwaye uhlengahlengise izenzo zakho ngokufanelekileyo.
Okulandelayo, olu qeqesho luya kukufundisa ukubaluleka kokuzibandakanya noluntu lwakho kwimidiya yoluntu. Uya kufunda indlela yokuphendula kwizimvo kunye nemiyalezo ngokukhawuleza nangokufanelekileyo, ukhuthaze intsebenziswano phakathi kwamalungu oluntu lwakho, kwaye udale amathuba okwakha ubudlelwane obuhlala buhleli nabathengi bakho. Uya kufunda neendlela zokuphatha iimeko ezinzima kunye neentlekele zodumo kwi-intanethi.
Ukongeza, olu qeqesho luya kukubonisa indlela yokwenza umxholo wakho uphucule ukubonakala kwawo kunye nefuthe kwiinethiwekhi zentlalo. Uya kufunda indlela yokusebenzisa i-hashtag, amagama angundoqo kunye neethegi ngokucwangcisekileyo ukunyusa ukufikelela kwizithuba zakho kunye nendlela yokulungisa izithuba zakho kwiinkcukacha zeqonga ngalinye ukwandisa ukusebenza kwazo.
Okokugqibela, olu qeqesho luya kukunceda ukuba uvavanye kwaye uqhubeke uphucula isicwangciso sakho seendaba zentlalo esekwe kwingxelo evela kubaphulaphuli bakho kunye nophuhliso lwentengiso. Uya kufunda indlela yokuhlalutya idatha kunye nezalathisi eziphambili zokusebenza (KPIs) ukuchonga amandla kunye nobuthathaka bobukho bakho be-intanethi kunye nokulungelelanisa isicwangciso sakho ngokufanelekileyo.
Hlalutya kwaye uvavanye iziphumo zezenzo zakho
Ukuhlalutya kunye nokuvavanya iziphumo zezenzo zakho kwiinethiwekhi zentlalo kubalulekile ukulinganisa impumelelo yesicwangciso sakho kunye nokuhlengahlengisa ngokweemfuno zeshishini lakho. Olu qeqesho luya kukufundisa indlela yokuqokelela, ukuhlalutya kunye nokutolika idatha enxulumene nokusebenza kwakho kwiintanethi zentlalo, ukuze wenze izigqibo ezinolwazi kwaye uqhubeke uphucula isicwangciso sakho.
Okokuqala, olu qeqesho luya kukwazisa kwizalathisi eziphambili zokusebenza (KPIs) omele uzilandele ukulinganisa ukusebenza kwezenzo zakho kwiinethiwekhi zentlalo. Ezi KPIs ziquka inani labalandeli, izinga lokuzibandakanya, ukufikelela, ukuboniswa, ukucofa, kunye nokuguqulwa. Uya kufunda indlela yokukhetha ezona KPI zifanelekileyo kwiinjongo zakho kwaye uzilandele rhoqo ukuvavanya inkqubela yakho.
Emva koko, uya kufunda indlela yokusebenzisa uhlalutyo kunye nezixhobo zokunika ingxelo zamaqonga eendaba ezentlalo ezahlukeneyo, kunye nezisombululo zomntu wesithathu ezifana neGoogle Analytics kunye neSocialbakers. Ezi zixhobo ikuvumela ukuba uqokelele idatha eneenkcukacha malunga nokusebenza kwakho, uchonge iintsingiselo kunye namathuba, kwaye uthelekise iziphumo zakho nezo zikhuphisana nabo.
Olu qeqesho luya kukufundisa indlela yokuhlalutya idatha ukuze ufumane ulwazi oluluncedo kwaye wenze izigqibo ezizizo. Uya kufunda indlela yokubona izithuba ezenza ngcono, chonga izinto eziphembelela ukubandakanyeka kwabaphulaphuli bakho kwaye uhlengahlengise umxholo wakho ngokufanelekileyo. Ukongeza, uya kufumanisa indlela yokwahlula kwaye ujolise kubaphulaphuli bakho ukwenza unxibelelwano lwakho lube lolwakho kwaye uphucule ukubaluleka kwemiyalezo yakho.
Ekugqibeleni, olu qeqesho luya kukubonisa indlela yokuvavanya impembelelo yezenzo zakho kwiintanethi zentlalo kwiinjongo zakho zoshishino kunye nembuyekezo yakho kutyalo-mali (ROI). Uza kufunda indlela yokulinganisa ukusebenza kwamaphulo akho entengiso, uqikelele iindleko zokufumana abathengi abatsha kwaye umisele izenzo ezivelisa eyona ROI ingcono.
Isishwankathelo, olu qeqesho luya kukuvumela ukuba uhlalutye kwaye uvavanye iziphumo zezenzo zakho kwiinethiwekhi zentlalo ukuze uqhubeke uphucula isicwangciso sakho kunye nokwandisa ubukho bakho kwi-intanethi. Bhalisa ngoku ukuqonda izakhono ezifunekayo ukuvavanya ukusebenza kwakho kwimidiya yoluntu kunye nokuqhubela phambili ishishini lakho kwiindawo eziphakamileyo.
