One of the most common questions that many entrepreneurs ask themselves is: “What is the most effective marketing technique that will allow me to get a lot of customers?”
Unfortunately, this question cannot be answered because it assumes that there is a technique that will turn someone who has never heard of your business into a paying customer. “I wish it were that easy!”
Even if you spend thousands of dollars driving qualified traffic to your website, those visitors are unlikely to be ready to buy your product or service immediately. Rather than looking for the one marketing technique that will attract customers to your offer, you should instead think about how your marketing and sales efforts can work together to put your prospects on the right path. A sales funnel or sales tunnel can achieve this.
So what is a sales funnel...
