Journalist for five years on behalf of reference media, Jean-Baptiste would seem, a priori, not to correspond to the typical profile of the Content Manager learner. "Too trained", already graduated, seasoned in writing techniques as well as the requirements of the web, rich in long experience ... His Ifocop training has nevertheless marked an acceleration in his career. He tells how.
Jean-Baptiste, I read on your CV that you already have a BA in journalism. What is the point, then, of registering for a Content Manager training course?
The interest is very easy for me to understand: these are two fundamentally different jobs, with apparently similar missions - produce content - but to realities, especially economic ones, which are also different. Of course, there is writing in common and the desire to inform, just like the use of similar or identical tools such as a website, a newsletter, a blog… But the comparison cannot go beyond .
Because of this common base, we can still speak for you of a "specialization" rather than a retraining, right?
Yes, it is in this state of mind that I approached my training as a Content Manager. The objective was to acquire additional skills, to develop notions of digital marketing, coding,
