This free SEO training will help you understand the fundamentals of onsite, technical and offsite SEO. Via screen sharing, Alexis, Marketing Consultant and Founder of the Profiscient agency, presents the free tools to use to get started.
The objective is to help learners (digital marketing professionals or SME owners new to SEO) to define an SEO strategy adapted to their site and business model, and to implement their SEO strategy by replicating the methodology and the tricks taught.
Alexis starts the video with a strategic part (understanding the decision-making process and the types of keywords corresponding to each step) to maximize your chances of defining a winning SEO strategy for each site. It is therefore not necessary to start head down, but to understand the intention behind each search query and to deduce the best opportunities for your site.
As the video progresses, the learner will discover about ten mainly free SEO tools. He will be able to set them up and then use them to optimize his site, obtain backlinks from his competitors, understand the SEO opportunities to be seized and create an exhaustive list of keywords.
Finally, the learner will discover important performance tracking metrics, and how to track and analyze their SEO performance with Google Search Console and Google Analytics.
This free training really aims to democratize SEO by helping as many people as possible…
