The importance of Google Analytics 4

In today's digital world, mastering Google Analytics 4 (GA4) is a valuable skill. Whether you're a digital marketer, data analyst, business owner, or entrepreneur, understanding how to install, configure, and analyze data in GA4 can greatly improve your ability to make informed data-driven decisions.

Google Analytics 4 is a powerful tool that offers valuable insights into user behavior on your website. However, to fully exploit the potential of GA4, it is crucial to understand how to use it effectively.

Training “Google Analytics 4: From 0 to hero on GA4” on Udemy is designed to help you master GA4 and pass the GA4 certification exam.

What does this training offer?

This free online training takes you step-by-step through the 4 different features of Google Analytics. Here is an overview of what you will learn:

  • Installation, connection and configuration of GA4 on a website : You will learn how to implement GA4 on your website and how to configure it to get the data you need.
  • Linking GA4 to other services : You will learn how to connect GA4 to other services such as Google Ads, Google Big Query and Looker Studio for further data analysis.
  • Creating conversion events on GA4 : You will learn how to define and track conversion events that are important to your business.
  • Creation and analysis of conversion funnels on GA4 : You will learn how to create conversion funnels and analyze them to understand the journey of your users.
  • Preparation for the GA4 certification exam : The training specifically prepares you to pass the GA4 certification exam.

Who can benefit from this training?

This training is ideal for anyone who wants to improve their skills in Google Analytics 4. Whether you are a complete beginner or already have some experience with Google Analytics, this training can help you improve your skills and prepare you for the GA4 certification exam.