Google Analytics is the most widely used digital analytics tool in the world and in this video you will learn the basics of Google Analytics and get a 360 degree view of the audience visiting your website. Whether you're a business or an organization, it's important to know where your visitors come from, what pages they visit, and what marketing channels they use to get to your website. This video course will help you analyze data, make informed decisions and increase the profitability of your business.
Why use Google Analytics?
The use of Google Analytics is complex, so it is important to understand what it is used for. Otherwise, you will quickly give up.
Google Analytics allows you to analyze your digital marketing in real time, including your website traffic.
In other words, Google Analytics lets you see where your visitors are coming from, what pages they visit, and which ones are most likely to lead to leads.
In other words, with Google Analytics, you can understand your strengths and weaknesses and convert visitors into customers.
What analyzes are performed by Google Analytics?
Google Analytics allows you to measure four key metrics.
– Site performance.
– Traffic sources.
– Type of interaction with your content
– Measurement of the effectiveness of your marketing actions
In an increasingly interconnected world, your website should be your best selling point.
That's why you should regularly measure the number of visitors you attract, the most engaging pages and those that convert the most.
All of this can be done with Google Analytics.
Examples of performance measurement in Google Analytics.
Where do your visitors come from?
If you ask yourself this question regularly, you will be able to take the right steps to attract more visitors.
Google Analytics helps you see where your visitors are coming from and which sources are most active.
For example, visitors from search engines are likely to spend more time on your site and view more pages than visitors from social media.
Find out which social networks attract the most visitors. Google Analytics can also answer this question.
It's a great tool that will provide you with data to confirm your assumptions about your site visitors.
Measure visitor engagement.
What are the most visited pages on my site? What links do visitors click on? How long do they stay? What conversions have they made?
Google Analytics can help you answer these important questions and optimize your digital marketing strategy.
The data collected by Google Analytics will help you identify the most effective topics and content.
They will also allow you to better understand the preferences and behaviors of your target audience.
