In this Google training, you will see how to effectively launch and grow your online business. You will also learn how to set up your digital presence, use e-commerce, defend yourself from hackers and get people talking about you locally.
Creating an online business is a simple and effective way to start your own business. The formal requirements for setting up a business depend on the legal form you choose. To start, most start with the status of autoentrepreneur to avoid many steps. There are many profitable business ideas for different sectors, for example:
- computing.
- Training.
— Blogging.
— advice sites of all kinds, etc.
Why is it worth starting an online business?
There are many advantages for entrepreneurs who want to start an online business. Also, starting an online business is easy and inexpensive, giving you a competitive edge. To specify your project, the Google training whose link is after the article will help you greatly. I tell you that it is free.
The I see you box
Simplicity is one of the main advantages of starting an online business. It is actually very easy to run an online business from home. Therefore, you do not need to undertake any steps such as the search for premises.
In addition, there are useful tools for doing business online (such as online stores or platforms for selling services) that are free and accessible to many people. So everything is much faster and above all less expensive.
Starting an online business requires less budget than a physical business. Setup costs are lower because you don't have to look for a place to set up your business.
The annual cost of buying a domain name for a website is on average 8 to 15 euros.
Don't fall behind your competitors
Today, an online presence is essential for all businesses, regardless of size and industry. The internet is a great place to find customers and promote your business.
But to succeed in this space and stay competitive, it's important to create an effective digital marketing strategy. Again I strongly advise you to take a look at the Google training offered after the article. It contains a specific module that deals with this type of subject.
How to create an online business?
It is a very simple process. The procedure depends on the legal form which you choose. Entrepreneurs can create their own online business or use the services of a service provider who will create a website for them.
start working
Before launching your online business, make sure you are well prepared and guide yourself with these few steps:
- You have chosen an idea for your online business.
- You have developed a detailed business plan.
- You have developed a content creation plan.
There are many different business ideas, some will be briefly covered in Google training at the bottom of the article. The first step in your research is to understand the maturity of your idea and your business needs and compare them to your resources and capabilities.
Prepare a complete business plan (Business plan)
Developing a business plan (business plan) complete can be a good way to turn your project into reality. This includes project definition, market research and the development of a marketing strategy. In other words, the business plan should be a roadmap that helps you and third parties (banks, investors, etc.) understand your project and its viability.
Understanding the key steps in the business development process will also help you set priorities without losing sight of the big picture. By knowing in advance what you need, you will be able to get the most for the least amount of money.
Content Marketing
An optimized website design and diverse, interactive and interesting content will help attract audiences to your site. One possible strategy is to create content formats such as video, infographics, and text that suit different user groups.
Also, the look and design should be suitable for the type of services or products you offer. An online training site cannot have the same type of presentation as another specializing in the sale of cheese. Your site can't feature six-month-old news on the front page when it claims to be breaking news.
Take control of your business
Use blogs, social media, and surveys to find out what works best for your business and what can be improved. Feedback from website users is often a way to increase sales. It is therefore advisable to conduct surveys and analyze customer feedback in order to improve your products.
Some marketing methods also recommend testing products before selling them.
This allows the seller to identify potential buyers and only incur costs if there is sufficient demand for the goods.
Create a website
Creating a website is an optional, but important step for young entrepreneurs. If you decide to set up your own, some steps should be taken:
— Choose a name for your website
— Buy a domain name
— Choose an attractive design
— Prepare content that sets you apart from the competition
Working with professionals in the field of web design is very interesting. Web developers, writers, consultants, and graphic designers can make your site more visible. However, these activities will impact your budget. If you can't afford it, you'll have to do it all yourself.
Social networks
If you want to easily reach your target audience, it is important to have a presence on social media. This can be done for free (Facebook page, YouTube channel, LinkedIn profile……) or you can promote your business through paid advertisements.
Make sure you are optimized for search engines
The Google training I told you about contains specific information on this subject. The goal is to increase the ranking of your page so that it is more visible to Internet users in search results. To optimize and rank naturally (and for free) your website in search engines, you must analyze the criteria used by search engines, such as keywords, links and content clarity. Another option is to pay for your site's search engine placement.
Steps and Procedures of Starting an Online Business
To start a online activity, certain procedures must be followed. These procedures are important to ensure that you meet legal requirements and can bill your customers before starting your business. Registration can be done online on the sites provided for this. In the digital age, everything is moving much faster than in the past.
Which legal form to choose?
If you want to set up on your own, you must choose the legal form that best suits your business or your project. SARL, SASU, SAS, EURL, all these acronyms refer to different legal structures.
This choice is very important for the social life of the company. It affects the tax status of the company and the social status of the company's managers (self-employed or employees).
