Don't overlook the importance of professional signatures
A common mistake made when using Gmail for business is to overlook the importance of a professional signature. A well-designed and complete signature can reinforce your credibility with your interlocutors and contribute to a better image of your company.
To create a professional signature, be sure to include your first and last name, position, company name, contact information (phone, email) and possibly a link to your LinkedIn profile. A graphic touch, such as a logo, can also be added to reinforce the visual identity of your company.
Also, don't forget to personalize your signature to suit your recipients. For example, if you exchange emails with international customers, you can add an English version of your signature to facilitate communication and avoid misunderstandings.
Avoid overly long emails and bulky attachments
Another common mistake in using Gmail for business is sending too long emails or large attachments. This can not only discourage your interlocutors from reading your messages, but also clutter their inboxes and consume storage space.
To avoid this, try to keep your concise and structured emails using short paragraphs and clear headings. If you need to share large files, use tools like Google Drive or Dropbox to link to your documents rather than attaching them directly to your emails.
Finally, remember to compress your files before sending them, especially if they contain images or videos. This will reduce their size and make them easier for your recipients to download.
Pay attention to the privacy and security of your emails
Security and confidentiality are essential in the professional world. A mistake made with Gmail in business can have serious consequences on your career and the reputation of your company. To avoid these problems, follow these basic tips to guarantee security of your communications by e-mail:
- Always use strong and unique passwords for your Gmail account. Change them regularly and don't use the same password for different online services.
- Enable two-factor authentication (2FA) to enhance your account security. This will add an extra layer of protection by requiring a verification code sent to your phone upon login.
- Be vigilant for phishing emails and scam attempts. Don't click on suspicious links and never give out your personal or business information over email.
- Use Gmail's "Confidential Mode" feature to send sensitive emails. This allows you to set an expiration date for your messages and protect them with a password.
By following these tips, you'll avoid common mistakes with Gmail in business and ensure your professional success.
