B2B (business to business) trade is often more complex than B2C (business to consumer). There is more competition at the B2B level and more stakeholders. Salespeople seek to sell to experienced buyers who want the best products at the best price. However, with the right techniques, salespeople can be very successful in B2B. Discover the keys to success for B2B commerce, whether you're coming from a B2C role or just starting your sales career. Robbie Baxter will walk you through a typical day in B2B sales, from meetings with prospects to signing contracts…
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