In this video course, taught by Didier Mazier, you will learn how to improve and optimize the user experience (UX) of your company's website. After the first introductory lesson, you will study and analyze user behavior and traffic patterns. You will learn how to maintain and optimize the structure, navigation, layout and design of your website, as well as its textual and graphic content. Finally, you will discover another important aspect of the customer experience: the art of acquiring and retaining customers.

User experience (UX) is a concept that was born around the 2000s

It is a term used to describe the user experience associated with human-machine interfaces. For example, touch screens, dashboards and smartphones. Especially in industrial installations initially.

Unlike usability, user experience has not only practical and rational benefits, but also emotional impact. The goal of the UX approach is to create a pleasant experience while maintaining the end result.

User experience (UX) design can be applied to the web because it brings together all the elements that make up a real user experience.

UX is the key to creating a website that attracts visitors and customers. It brings together a number of elements, which taken together will have a positive impact on your business:

  • Successful ergonomics at the service of success.
  • An attractive and adaptive design of the site.
  • A choice of harmonious color palette.
  • Smooth Navigation.
  • Fast page loading.
  • Quality editorial content.
  • General consistency.

In addition to the ergonomic approach, the user experience is directly derived from the scientific experiment. It involves experts from different branches to achieve a common goal.

We can think of the video and communication specialists who mobilize emotions, the engineers who create fast and efficient user interfaces, the ergonomics experts who ensure user-friendliness and, of course, the marketers who arouse the interest of the public. target. Emotions and their impacts are often the main driving force.

Ten commandments for user experience.

Here is a summary of the ten most important aspects of a good user experience, taken from a presentation at SXSW Interactive 2010.

— Learn from one's mistakes : failure is not a bad thing. On the other hand, not taking it into account to improve is amateurish.

— Plan first: even if you are in a hurry, there is no need to rush. It is better to reflect, plan and take action.

— Do not use ready-made solutions: copying and pasting brings no added value. Creating a website is not just about installing a free CMS.

— Invent : a good solution for project X will not work for project Y. Each case is unique. All solutions are.

— Understand the objective: What are the objectives ? What is the most effective way to achieve these goals?

— The accessibility imperative: Make sure the website you create is accessible to everyone, regardless of knowledge, skills or equipment.

— It's all in the content: you can't create a good UI without content.

— The form depends on the content: content drives design, not the other way around. If you do the opposite and think mostly about graphics, colors, and images, you're in big trouble.

— Put yourself in the user's shoes: the user defines the system, it is according to him and his satisfaction that everything starts.

— Users are always right: even if they don't have the most traditional approach, you need to follow them and give them the best possible experience that matches the way they buy, think, and navigate the site.

 

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