It's good, your website is online. The design is neat, the content optimized and you are 100% sure of being able to transform your visitors into prospects or customers. You have started to launch traffic acquisition campaigns: online advertising, a bit of social media and natural referencing are starting to bear fruit.
Of course, you have understood the interest of SEO (natural referencing) to generate qualified traffic in a sustainable way. But how do you manage your SEO? In this training, I present to you the free tool offered by Google: the Search Console. It is a tool that must be implemented as soon as possible once the site is online.
In this training, we will see:
- how to set up (install) Search Console
- how to measure SEO performance, using data only found in Search Console
- how to check the correct indexing of your site
- how to monitor all the problems that could harm your SEO: mobile, speed, security, manual penalty ...
