Supply-driven marketing deals with the sale of goods and services from the supply and demand side. Market research is no longer enough to determine if a product or service is profitable. Do you have an idea or experience in marketing a product or service, but you don't know if you can do it? Describe the strengths and advantages that differentiate your product or service from the competition, as well as the innovative aspects of your offer. In this course, you will learn new marketing concepts related to the sales process. You will learn how to create compelling sales messages and powerful marketing messages. At the end of the training, you will be able to put into practice the knowledge acquired and take advantage of the advantages of direct marketing. Market research is usually done before making an offer, but we're going to show you a great way to sell offers that will change everything. How can you look at the market from a different perspective? Or from the inside out? What would happen if you started with a proposal and linked it to the market afterwards?
Supply Side Marketing: take the market backwards!
