You don't need to be an expert in creation of professional surveys to establish one that suits your search. In this article, we offer several examples of surveys and polls! Learn how to create a professional survey that's easy for attendees to complete, ask research questions that interest you, and produce data easy to analyze.
What are the steps for creating a professional questionnaire?
Determine the purpose of the survey: before even thinking about survey questions, you need to define their purpose. The objective of the survey must be a clear, achievable and relevant objective. For example, you might want to understand why customer engagement drops in the middle of a sale. Your goal, in this case, is to understand the main factors that lead to a drop in engagement in the middle of the sales process.
Or, surely, do you want to know if your customer is satisfied after using your product, the focus of the survey would therefore be devoted to the degree of satisfaction of the target audience.
The idea is to come up with a specific, measurable and relevant objective for the survey you are going to do, this way you ensure that your questions are tailored to what you want to achieve and that the data taken can be compared to your objective.
Make every question count:
You build a real survey to get information important to your research, thus, each question must play a direct role in achieving this objective, for this:
- ensure that each question adds value to your research and generates survey responses that are directly related to your goals;
- If the exact age of research participants is relevant to your results, include a question that aims to pinpoint the age of the target audience.
It is best to plan your survey by first seeing what kind of data you want collect. You can also combine multiple-choice questions to get a more detailed set of answers than a yes or no.
Keep it short and simple: While you may be very engaged in your research survey, the participants are likely not as engaged. Inasmuch as survey designer, a big part of your job is to get their attention and make sure they stay focused until the end of the survey.
Why should long surveys be avoided?
Respondents are less likely to respond to long surveys or surveys that randomly jump from topic to topic, so make sure the survey follows a logical order and does not take much time.
While they don't need to know everything about your research project, it can be helpful to let respondents know why you are inquiring about a particular topic, participants need to know who you are and what you are looking for.
The inquiry questions formulated ambiguously confuse respondents and make the data obtained less useful. So be as specific as possible.
Strive to use clear, concise language that makes it easier to answer survey questions. In this way, research participants will focus on realities.
Different types of questions are also used to capture participants' ideas. The creation of a professional questionnaire gives you the information you need, it also encourages respondents to think differently.
What are the tips to follow?
Ask one question at a time: although it is important to keep the survey as short as possible, this does not mean to duplicate the questions, do not try to cram several questions in a single question, as this can lead to confusion and inaccuracies in the answers, then it is advisable to put questions that require only one response, frank and direct.
Try not to distract the survey taker, so don't split your question into two parts, eg, “Which of these cell phone service providers has the best customer support and reliability?”. This poses a problem, as the participant may feel that one service is more reliable, but the other has better customer support.
