This training offers an introduction to strategic management. When a company wishes to develop, it puts in place a strategy that will guide it over the long term. Prior to the definition of its strategy, the company must carry out a diagnosis to better analyze the elements of its internal and external environment.
To carry out this analysis, it is necessary to think about the important elements of its activities: the core business, the customers, the missions, the competitors, etc. These elements provide a framework within which the strategic diagnosis fits.
This training offers you, based on the work of strategy professor Michael Porter, to study different tools to carry out the strategic diagnosis of the company. In addition, the course offers effective strategies for seeking information with the push and pull method…
