Tshawb nrhiav hauv qhov kev cob qhia Google no yuav ua li cas cov lag luam tuaj yeem nyiam cov neeg siv khoom ntau dua hauv online. Nws kuj piav qhia yuav ua li cas txhawm rau txhim kho kev tshawb fawb cav optimization (SEO) thiab siv kev tshaj tawm online (SEM) kom nce kev muag khoom thiab kev pom.
Koj yuav kawm yuav ua li cas sau, txheeb xyuas thiab hloov cov ntaub ntawv ntawm cov neeg siv khoom mus rau hauv kev pom zoo siv Google Analytics. Cov ntsiab lus ntawm cov ntsiab cai tseem ceeb uas tau hais hauv kev cob qhia hauv kab lus hauv qab no.
Google Analytics rau leej twg, rau dab tsi?
Google Analytics yog cov cuab yeej taug qab tsim los ntawm Google uas sau thiab muab cov ntaub ntawv tseem ceeb ntawm cov vev xaib. Nws yog qhov kev tshuaj ntsuam xyuas muaj zog uas pab cov vev xaib thiab mobile apps nkag siab txog lawv qhov kev ua tau zoo thiab cov neeg siv siv cov platforms li cas.
Nyob rau hauv lub hnub nyoog ntawm lub digital internet, tsim kom muaj kev khiav tsheb thiab hloov cov coj yog ib qho nyuaj rau ntau tus neeg. Txhawm rau kov yeej qhov kev sib tw no, nws yuav tsum muaj peev xwm taug qab thiab ntsuas cov ntaub ntawv hais txog kev ua haujlwm ntawm nws lub vev xaib.
Muab ntau cov lus qhia ntxaws ntxaws, Google Analytics yog txoj hauv kev zoo tshaj plaws kom tau txais cov ntaub ntawv tseem ceeb thiab muaj txiaj ntsig ntawm koj lub vev xaib.
Kawm paub ntxiv txog Google Analytics thiab nws cov nta ntau yog ib kauj ruam cuam tshuam. Qhov txuas rau Google kev cob qhia tam sim tom qab tsab xov xwm. Raws li ib txwm muaj koj tuaj yeem nkag mus rau nws dawb.
Leej twg tuaj yeem siv Google Analytics?
Google Analytics muaj rau txhua tus, cov lag luam thiab cov koom haum hauv Is Taws Nem.
Txhawm rau siv GA, koj xav tau Google account. Tom qab ntawd, koj yuav muaj peev xwm ua tiav, teeb tsa, tswj thiab siv Google Analytics.
Nyob ntawm qhov software version koj xaiv, koj tuaj yeem txiav txim siab seb cov ntaub ntawv twg koj xav tau los ua kom zoo dua koj qhov muaj nyob hauv online thiab kev ua haujlwm.
Hauv lwm lo lus, Google Analytics yog qhov tsim nyog rau cov neeg uas xav tau:
- Ntsuas thiab txheeb xyuas lawv cov khoom lag luam thiab nrhiav seb qhov twg ua haujlwm thiab qhov tsis ua.
- Nrhiav kev daws teeb meem ntawm lawv qhov chaw, sim nws thiab txhim kho nws.
Ua ke, cov cuab yeej ntsuas ntsuas tau tsim muaj muab cov lus teb meej rau ntau cov lus nug uas tus tswv tsev feem ntau nug, xws li:
- Muaj pes tsawg tus neeg tuaj xyuas lub xaib?
- Dab tsi attracts lawv thiab yuav ua li cas lawv mus rau qhov chaw?
- Cov cuab yeej twg cov qhua siv thiab lawv tuaj qhov twg?
– Muaj pes tsawg tus neeg siv los ntawm cov neeg koom tes sib txawv?
- Feem pua ntawm cov neeg siv khoom tau txais kev yuav khoom raws li emails lawv tau txais?
- Lub sijhawm pes tsawg tus neeg siv siv rub tawm daim ntawv dawb muab?
- Dab tsi yog cov khoom lag luam thiab cov kev pabcuam tseem ceeb tshaj plaws rau koj cov neeg tuaj saib?
- Thiab lwm yam.
Google Analytics yog ib qho cuab yeej tseem ceeb rau cov neeg uas xav txhim kho lawv lub vev xaib. Kuv xav qhia koj kom pib Google kev cob qhia sai tom qab koj nyeem ntawv. Mastering cov cuab yeej Google sib txawv yuav pab koj loj heev, txawm tias koj qhov project.
Google AdWords yog dab tsi?
Ua ntej tham txog Google Ads, nws yog ib qho tsim nyog los tham luv luv txog SEO thiab kev tshaj tawm, vim tias ntau tus neeg tsis meej pem ob lub ntsiab lus no.
Thawj lo lus SEO yog hais txog kev ua kom zoo ntawm koj lub xub ntiag thiab xaiv cov txheej txheem los txhim kho koj txoj haujlwm hauv cov txiaj ntsig ntawm ntau yam kev tshawb fawb xyaw (Google, Bing, Yahoo, thiab lwm yam).
Qhov thib ob SEA txhawj xeeb txog kev them nyiaj tshaj tawm hauv kev tshawb fawb xyaw: ntawm Google, kev tshaj tawm tau tshwm sim raws li kev tshawb fawb ntawm cov neeg siv Is Taws Nem uas, los ntawm Adwords platform, xaiv cov ntsiab lus uas lawv xav tau lub hom phiaj. Tus nqi yog nyob ntawm tus naj npawb ntawm lub sij hawm cov ad tshwm sim nyob rau hauv kev tshawb fawb tau thiab tus naj npawb ntawm clicks.
Cov txiaj ntsig ntawm kev tshaj tawm hauv Google
Lub hom phiaj zoo dua
Yog tias koj tshaj tawm hauv Google, koj tuaj yeem cia siab tias koj qhov kev tshaj tawm yuav tshwm sim thawj nplooj ntawv ntawm lub tshuab tshawb nrhiav thiab saum toj no cov txiaj ntsig tshawb fawb. Qhov no ua rau Google Ads lub cuab yeej zoo tshaj yog tias koj xav txhim kho koj cov qeb duas.
Mus cuag tau ntau tus neeg
Raws li kev txheeb cais qhia, ib qho txiaj ntsig ntawm kev tshaj tawm ntawm Adwords yog lub peev xwm ncav cuag koj cov neeg tuaj saib. Cov lej qhia lub zog thiab kev cuam tshuam ntawm Google thoob ntiaj teb.
- Google yog lub ntiaj teb kev tshawb nrhiav cav thiab muaj kev lag luam feem ntau tshaj 90% hauv Fabkis.
- Adwords yog qhov kev tshaj tawm siv tshaj plaws.
- Muaj 44,7 lab cov neeg siv Internet hauv Fabkis (raws li Google).
- 16,2 lab mus ntsib ib hnub hauv Fabkis.
- 40,6 lab tus qhua hauv ib hlis hauv Fabkis.
- 34,8 lab tus neeg siv tshwj xeeb hauv ib hlis ntawm cov khoom siv txawb hauv Fabkis.
- 5,5 billion cov lus nug tshawb fawb hauv ib hnub hauv Google.
- 167 billion cov lus nug hauv ib hlis hauv Google.
- Ntau tshaj 50% ntawm kev tshawb nrhiav yog ua los ntawm cov khoom siv mobile.
Txij li feem ntau ntawm Google cov kev tshaj tawm kev lag luam los ntawm cov neeg siv xov tooj ntawm tes, los ntawm kev qhia tawm ntawm Adwords koj tau txais lub hom phiaj rau cov neeg siv mobile.
Kev xa rov qab sai ntawm kev nqis peev
Ib qho txiaj ntsig tseem ceeb ntawm kev tshaj tawm hauv online (raws li qhov tsis zoo rau cov tswv yim mus sij hawm ntev xws li SEO) yog tias nws tuaj yeem ntsuas yuav luag tam sim ntawd. Txij li thawj cov zaub mov raug paub tam sim tom qab tshaj tawm, cov tswv yim tuaj yeem hloov kho sai heev.
Los ntawm 24 teev tom qab kev tshaj tawm, koj tuaj yeem ntsuas qhov ua tau zoo ntawm koj cov lus tshaj tawm hauv cov ntsiab lus ntawm kev nias, kev xav thiab kev hloov pauv thiab pom thawj cov txiaj ntsig.
Adwords kev tshaj tawm kuj tuaj yeem yog qhov cuab yeej sib txuas lus zoo rau kev tshaj tawm cov khoom tshiab lossis cov kev pabcuam thiab thaum lub caij sib tw.
Tau kawg thiab ib zaug ntxiv qhia koj tus kheej kom raug ua ntej siv koj cov nyiaj. Kev cob qhia Google uas nws qhov txuas yog nyob hauv qab ntawm nplooj ntawv yog qhov tseem ceeb rau koj. Txaus siab rau nws, nws yog dawb.
Tsuas yog them rau qhov ua haujlwm
Thaum koj tsim ib qho kev tshaj tawm hauv Google Adwords, koj tuaj yeem xaiv lub tswv yim sib tw (CPC, CPM, CPP thiab lwm yam).
Yog tias ib tug neeg tsis tau nyem rau ntawm koj qhov kev tshaj tawm, pom nws, thiab tsis muaj dab tsi hauv koj qhov chaw tom qab txhaj, koj tsis tas yuav them nyiaj.
Ultra-precise targeting
Kev tshawb nrhiav them nyiaj tso cai rau koj kom meej meej rau koj cov neeg tuaj saib. Koj tuaj yeem ncav cuag cov neeg tshawb nrhiav koj cov khoom lossis cov kev pabcuam los ntawm kev qhia koj cov kev tshaj tawm thaum lawv tshawb nrog cov ntsiab lus koj nkag.
Koj tuaj yeem txwv koj qhov kev tshawb nrhiav rau cov chaw tshwj xeeb thiab hom lus. Koj tseem tuaj yeem xaiv hnub thiab sijhawm uas koj qhov kev tshaj tawm AdWords qhia. Yog li koj ncav cuag cov neeg zoo ntawm lub sijhawm thiab nyob rau hauv qhov chaw raug.
Lwm qhov txiaj ntsig ntawm Google AdWords yog tias koj tuaj yeem tsom mus rau cov neeg siv uas tau mus xyuas koj qhov chaw ua ntej.
Koj tuaj yeem tswj hwm koj cov phiaj xwm txij thaum pib mus txog thaum koj pom tias haum
Tsim cov chaw faib khoom thiab cov phiaj xwm raws li koj lub hom phiaj kom koj tuaj yeem tshaj tawm txhua qhov chaw, txhua lub sijhawm.
Yog tias koj xav hloov kho koj qhov kev tshawb nrhiav nyiaj txiag, hloov kho koj qhov kev tshaj tawm, hloov koj nplooj ntawv tsaws, ntxiv cov ntsiab lus tshiab, lossis hloov lwm yam, koj tuaj yeem ua tau txhua lub sijhawm los ntawm Google Adwords.
Tib txoj cai siv rau pob nyiaj siv. Yog tias koj xav tias nws yuav tsum tau nce lossis txo qis, koj tuaj yeem hloov nws txhua lub sijhawm. Piv txwv li, yog tias koj muag khoom raws caij nyoog xws li cov khoom ua si, koj tuaj yeem nce koj cov peev nyiaj thaum lub Kaum Ib Hlis thiab Kaum Ob Hlis, ua ntej Christmas.
Dab tsi digital channels koj yuav tsum tsom rau raws li koj txoj kev lag luam?
Kev lag luam hauv zos tau dhau los ua cov cuab yeej tseem ceeb rau cov khw muag khoom. Txawm li cas los xij, lawv ntsib teeb meem loj thaum tsim lub tswv yim: xaiv txoj kev sib txuas lus digital.
Cov kev xaiv twg, cov cuab yeej sib txuas lus sab nraud thiab sab hauv twg los siv, cov cuab yeej sib txuas lus twg siv raws li lub hom phiaj thiab koj txoj haujlwm? Nov yog txhua yam koj yuav tsum paub.
Koj txhais li cas koj lub hom phiaj kev sib txuas lus?
Ua ntej koj ua, koj yuav tsum paub tias koj yuav mus qhov twg. Hauv lwm lo lus, koj yuav tsum paub tias lub hom phiaj ntawm koj qhov kev sib txuas lus digital yog dab tsi. Cov hom phiaj no tuaj yeem sib txawv heev nyob ntawm lub tuam txhab thiab cov haujlwm.
Puas yog koj tsim kev lag luam? Yog tias muaj, koj yuav tsum pib tshaj tawm sai sai kom tau txais koj thawj cov neeg siv khoom. Ntawm qhov tod tes, yog tias koj twb tsim tau zoo lawm, koj lub hom phiaj kev lag luam hauv zos yuav txawv heev.
- Txhim kho lossis hloov kho koj cov duab hom.
- Txaus siab rau cov neeg tuaj saib tshiab thiab nthuav koj cov neeg siv khoom.
- Khaws cov neeg siv khoom uas twb muaj lawm.
- Txhawb cov khoom lossis kev pabcuam tshiab.
Kev sib txuas lus yog li ntawd tsis yog ib lo lus nug ntawm cov ntaub ntawv xwb. Nws yog hais txog kev txheeb xyuas qhov muaj zog, qhov tsis muaj zog thiab lub sijhawm. Nyob ntawm qhov xwm txheej, koj tuaj yeem tsim cov hom phiaj tsim nyog kom ua tiav lawv. Txawm li cas los xij, kev xaiv ntawm cov kev sib txuas lus digital feem ntau yog nyob ntawm pawg hom phiaj koj xav mus cuag.
Koj txhais li cas koj lub hom phiaj?
Tsom ntsoov rau koj cov lus ntawm koj lub hom phiaj. Segmentation yog tus yuam sij rau kev tshaj tawm kev lag luam zoo thiab kev sib raug zoo ntawm cov neeg siv khoom.
Txawm hais tias koj xav khaws koj cov neeg siv tseem ceeb lossis nyiam cov neeg siv khoom tshiab, koj yuav tsum tau txhais raws nraim leej twg koj xav mus cuag. Koj tuaj yeem siv cov qauv sib txawv rau qhov no.
- Geographical qhov chaw
- Âge
- ib hom ntawv nyeem
- Cov nyiaj tau los
- Center ntawm kev txaus siab
Los ntawm kev coj mus rau hauv tus account tus yam ntxwv ntawm cov neeg siv khoom, koj tuaj yeem tsim qhov profile ntawm koj tus neeg siv khoom zoo raws li cov qauv tseem ceeb rau nws. Txawm li cas los xij, muaj qhov tshwj xeeb rau kev xaiv cov kev sib txuas lus digital: hnub nyoog.
Txhua pab pawg hnub nyoog muaj lawv cov vev xaib nyiam thiab kev sib tham. Txawm hais tias koj sib txuas lus nrog cov hluas, cov neeg laus lossis cov neeg ua lag luam, lawv txoj kev sib txuas lus txawv txawv.
Yuav ua li cas xaiv txoj cai channel rau koj cov kev sib txuas lus digital?
Thaum koj tau txiav txim siab koj lub hom phiaj thiab paub tias koj xav mus cuag leej twg, nws yog lub sijhawm los saib cov channel sib txawv.
Kev tshaj xov xwm
Yog tias muaj ib qho channel uas tsis tuaj yeem tsis quav ntsej, nws yog social media. Nws muaj ntau yam txiaj ntsig rau kev lag luam.
Ua ntej ntawm tag nrho cov, cov platforms no ua rau nws muaj peev xwm tsim ib lub zej zog nyob ib ncig ntawm tus kheej cov ntsiab lus ntawm kev muag khoom thiab khaws cia lawv. Qhov kev sib raug zoo no yog qhov tsim nyog rau cov tuam txhab los ua tib neeg thiab tsim kom muaj kev sib raug zoo nrog txhua tus neeg siv khoom. Niaj hnub no, kev tshaj tawm kev lag luam thiab kev tswj hwm hauv zej zog ua lub luag haujlwm tseem ceeb hauv kev tswj hwm cov npe lag luam.
Txawm li cas los xij, kev tshaj tawm kuj yog lub platform zoo rau kev tshaj tawm ib txwm muaj, qhov uas koj tuaj yeem tso cov tshaj tawm pheej yig thiab ncav cuag cov neeg tuaj saib tshwj xeeb. Tsuas yog ob peb clicks, koj tuaj yeem txhawb koj txoj kev lag luam rau cov neeg muaj feem cuam tshuam thiab cov hom phiaj.
Lub social media twg siv nyob ntawm cov neeg tuaj saib?
- Chaw ntiav pw thiab tsev noj mov: Cov tuam txhab hauv cov haujlwm no yuav tsum tsis txhob tso tseg lub platform xws li Tripadvisor, uas feem ntau siv los ntawm cov neeg siv khoom.
- Cov neeg laus: Cov neeg muaj hnub nyoog ntawm 18 thiab 40 twb muaj kev paub txog kev sib raug zoo thiab tej zaum yuav yog cov neeg siv Facebook thiab Twitter. Yog li lo rau cov platforms uas cov tub ntxhais hluas nyob deb ntawm. Cov hnub nyoog no kuj nquag siv Instagram.
- Cov tub ntxhais kawm ntawv theem nrab: Txawm hais tias lawv tsis ua haujlwm online li cov tub ntxhais hluas, lawv tseem muaj zog dua thiab siv cov kev sib raug zoo xws li Facebook.
- Cov tub ntxhais hluas: Siv lub platform xws li TikTok, Snapchat lossis Instagram kom ntau li ntau tau kom ncav cuag cov tub ntxhais hluas hnub nyoog qis dua 18 xyoo.
- ntu B2B: B2B cov tuam txhab nyiam LinkedIn, uas yog qhov tseem ceeb tshaj plaws kev sib raug zoo rau cov tuam txhab no.
Google, Yahoo thiab lwm yam
Cov tshuab tshawb nrhiav yog lwm qhov tseem ceeb ntawm kev sib txuas lus digital. Kev tshawb nrhiav hauv zos yog ib txoj hauv kev zoo rau kev tsav tsheb.
Nws kuj yog ib qho channel siv dav thiab feem ntau cov neeg siv los tshawb nrhiav cov khoom thiab cov kev pabcuam hauv Google.
Nyob rau hauv txhua rooj plaub, nws yog ib qho tseem ceeb rau cov tuam txhab uas muag tsis tau tsuas yog muaj ib lub website, tab sis kuj yuav optimize nws rau SEO. Kev tshaj tawm tsis tu ncua cuam tshuam thiab zoo blog posts kuj yog ib txoj hauv kev zoo los txhim kho SEO hauv zos thiab nyiam cov neeg siv khoom tshiab.
Cov neeg tuaj saib B2B tshwj xeeb tshaj yog txaus siab rau cov lus tob, cov ntawv dawb, thiab lwm yam ntsiab lus.
Lwm cov cuab yeej sib txuas lus tseem ceeb rau cov lag luam hauv zos yog Google Kev Lag Luam Profile (yav tas los Google My Business). Daim npav ua lag luam dawb no tuaj yeem tsim nyob rau hauv feeb thiab yuav pom hauv cov txiaj ntsig kev tshawb fawb hauv zos.
Cov xov tooj ntawm tes
Internet tau mus mobile. Smartphones tam sim no suav txog ntau dua 55% ntawm kev siv internet thoob ntiaj teb.
Internet 2.0 cov neeg siv nyiam kom muaj lawv lub xov tooj ntawm tes nrog lawv txhua lub sijhawm thiab siv nws los tshawb nrhiav cov ntaub ntawv hauv Is Taws Nem. Qhov no muaj tseeb tshwj xeeb rau kev tshawb nrhiav hauv zos.
Geolocation tam sim no ua rau nws yooj yim dua los nrhiav cov lag luam nyob ze koj. Koj puas tau poob koj cov yuam sij? Yog li thawj qhov uas yuav tsum tau ua yog nqa koj lub xov tooj ntawm tes thiab hu rau tus kws kho qhov muag uas nyob ze.
Tab sis cov xov tooj ntawm tes tsis yog tsuas yog hu xov tooj xwb. Kev tshaj xov xwm tseem siv ntau qhov chaw ntawm cov khoom siv no. Platforms zoo li TikTok, Snapchat thiab Instagram yog tsim tshwj xeeb rau smartphones.
Feem ntau cov neeg muaj hnub nyoog 12 thiab 40 xyoo muaj lub xov tooj smartphone, tab sis cov neeg laus tsis siv nws thiab siv nws txawv. Txawm li cas los xij, cov khoom siv mobile tseem yog ib txoj hauv kev zoo kom ncav cuag txhua tus neeg tuaj saib.
Email kev sib tham
Email yog ib qho ntawm cov kev sib txuas lus digital tshaj plaws, tab sis qhov ntawd tsis ua rau nws siv tsis tau. Ntawm qhov tsis sib xws, nws zoo heev thaum siv kom raug.
Koj yuav tsum zam lub tswv yim no, tshwj xeeb tshaj yog tias koj cov neeg tuaj saib lub hom phiaj tseem hluas, vim tias cov tub ntxhais hluas tsis nyiam siv email. Cov neeg laus dua tseem txaus siab rau daim ntawv no ntawm kev sib txuas lus thiab teb zoo dua rau cov ntawv xov xwm thiab lwm yam kev tshaj tawm email.
Email kuj yog ib feem tseem ceeb ntawm kev lag luam digital rau cov tuam txhab B2B. Nws yog ib txoj hauv kev zoo los txhawb cov ntsiab lus zoo thiab hloov pauv.
SMS Marketing
Thaum kawg, SMS yog ib qho kev xaiv uas yuav tsum tsis txhob overlooked thaum nws los txog rau cov neeg muas zaub. Ua tsaug rau geolocation lossis geotargeting, koj tuaj yeem xa cov lus ntawm tus kheej mus rau cov neeg raug, ntawm lub sijhawm thiab qhov chaw raug.
Koj puas muaj lub khw muag khaub ncaws nyob hauv plawv nroog? SMS kev lag luam tuaj yeem txhawb cov neeg yuav khoom uas dhau los ntawm koj lub khw los ntawm kev xa lawv cov lej luv nqi.
Cov channel no kuj tsim nyog rau cov tub ntxhais hluas cov neeg tuaj saib, vim nws yog qhov tseem ceeb uas yuav tsum muaj lub xov tooj smartphone (lossis tsawg kawg yog lub xov tooj ntawm tes).
Vim li cas thiaj xaiv ntau txoj kev lag luam tawm tswv yim?
Koj puas yuav tsum xaiv ib qho kev sib txuas lus digital thiab tsis quav ntsej lwm tus? Tau kawg tsis.
Lub tswv yim ntau channel yog qhov tseem ceeb los muab cov neeg siv khoom nrog qhov zoo tshaj plaws kev paub thiab ua kom tau nyiaj tau los. Qhov no txhais tau hais tias siv cov kev sib txawv ib txhij, suav nrog kev tshaj xov xwm, tshaj tawm, xov tooj ntawm tes, thiab email.
Txawm li cas los xij, nws tsis txaus los ua ke lawv. Nws tsis yog tsuas yog nrhiav kev sib xyaw ua ke ntawm cov channel, nws tseem hais txog kev tswj hwm lawv.
Kev tshaj xov xwm, tshawb fawb cav thiab email. Cov kev sib txuas lus digital tsis muaj qhov kawg. Txawm li cas los xij, txhua tus ntawm lawv muaj nws tus yam ntxwv. Nyob ntawm koj lub hom phiaj cov neeg tuaj saib thiab cov hom phiaj, nws yog ib qho tseem ceeb los tsim ib lub tswv yim rau txhua qhov channel. Txoj kev no, koj tuaj yeem ua kom muaj txiaj ntsig zoo ntawm koj txoj kev lag luam online thiab ua tiav cov txiaj ntsig ntev.
