Kev cob qhia Google kom saib sai li sai tau. Saib seb cov lag luam tuaj yeem tsim lawv qhov chaw nyob online thiab nyiam cov neeg siv khoom tshiab ntawm lawv lub xov tooj.
Smartphone-oriented advertising: raug rau nruab thaum pib ntawm Google kev cob qhia
Kev tshaj tawm hauv xov tooj ntawm tes tau dhau los ua kev lag luam uas hnyav billions nyiaj. Kwv yees li plaub txhiab tus neeg thoob ntiaj teb siv cov khoom siv txawb tsawg kawg ib hnub ib zaug, thiab tus lej ntawd nce zuj zus. Qhov no txhais tau hais tias kev tshaj tawm xov tooj ntawm tes tuaj yeem ncav cuag ib nrab ntawm lub ntiaj teb cov pej xeem nyob rau txhua lub sijhawm.
Txhawm rau kom ntseeg tau tias qhov ua tau zoo tshaj plaws, cov tuam txhab xav txog kev tshaj tawm xov tooj ntawm tes yuav tsum xav txog cov pej xeem, cov neeg siv khoom xav tau thiab xav tau, thiab cov nqi thauj khoom los txiav txim siab seb qhov kev tshaj tawm xov tooj yog qhov tsim nyog peev.
Nws tseem yog ib qho tseem ceeb kom xav txog qhov zoo thiab qhov tsis zoo ntawm kev tshaj tawm xov tooj ntawm tes.
Kev tshaj tawm hauv xov tooj yog ib txoj hauv kev lag luam online uas kev tshaj tawm tsuas yog tshwm sim hauv mobile browsers. Kev tshaj tawm kev yuav khoom ntawm lub vev xaib mobile zoo ib yam li yuav cov tshaj tawm ntawm lub vev xaib desktop, tab sis lawv muaj kev tsim tshwj xeeb thiab feem ntau them rau ntawm CPM (them-ib-nias) hauv paus. Cov kev tshaj tawm no tuaj yeem siv los nce kev muag khoom.
Vim li cas mobile advertising tsis tuaj yeem tsis quav ntsej?
Kev tshaj tawm xov tooj ntawm tes yog ib txoj hauv kev zoo tshaj plaws los txhawb cov khoom, kev pabcuam thiab kev lag luam. Nws qhov tseem ceeb yog pom tseeb thaum xub thawj siab ib muag.
- Kev tshaj tawm xov tooj ntawm tes tso cai rau koj mus cuag cov neeg tuaj saib hauv ntau txoj hauv kev. Nyob ntawm kev txaus siab, kev nyiam, kev ua haujlwm, kev xav, thiab lwm yam. Nws kuj nyob ntawm seb koj cov neeg siv khoom nyob qhov twg.
- Kev tshaj tawm xov tooj ntawm tes yog ib txoj hauv kev zoo tshaj plaws kom ncav cuag cov neeg siv khoom. Kev tshaj tawm xov tooj ntawm tes yuav tsum tau siv nyiaj tsawg dua li kev tshaj tawm hauv TV thiab xov tooj cua.
“Thiab cov txiaj ntsig tau tam sim ntawd. Koj tus neeg siv khoom smartphone feem ntau nrog lawv txhua hnub. Qhov no txhais tau tias lawv muaj feem yuav pom kev tshaj tawm hauv xov tooj ntau dua li cov kev tshaj tawm ib txwm muaj xws li kev tshaj tawm desktop. Call To Action cov lus teb tau zoo dua hauv xov tooj. Tsuas yog ob peb clicks, koj cov khoom tuaj yeem xaj.
Hla-txiav cov ncauj lus uas khiav los ntawm Google kev cob qhia, qhov txuas mus rau qhov tam sim ntawd tom qab tsab xov xwm. Tau kawg nws yog dawb, yog li coj kom zoo dua ntawm nws.
Lawv muaj ntau intuitive thiab yog li ntawd ntau npaum
Ib qho kev nthuav tawm phiaj xwm yog ib qho kev sib tw uas programmatically qhia cov duab lossis video tshaj tawm ntawm lub xov tooj smartphone thaum tus neeg siv mus ntsib lub vev xaib lossis app.
Lawv muaj cov kev xav tau siab dua thiab feem ntau sib tw nrog kev tshaj tawm los ntawm cov chaw xov xwm, yog li lawv tau muab tsawg dua. Thawj qhov peev nyiaj kuj yog siab dua me ntsis, tab sis cov txiaj ntsig tau zoo dua.
Cov phiaj xwm kev tshaj tawm zoo ib yam li kev tshaj tawm sab nraum zoov, tab sis tsis pom nyob rau hauv txoj kev, tab sis nyob rau hauv Internet cov neeg siv computers, smartphones thiab cov xov tooj ntawm tes.
Nws yog ib qho cuab yeej zoo rau kev nthuav tawm cov khoom rau cov neeg siv khoom tshwj xeeb, ob qho tib si hauv B rau B thiab B rau C.
Cov phiaj xwm pom tau tham hauv Tshooj 3 ntawm Google kev cob qhia uas kuv qhia koj saib. Yog tias koj tsis nyeem tag nrho tsab xov xwm, koj tuaj yeem paub qhov peb tab tom tham txog sai sai. Qhov txuas ncaj qha tom qab kab lus.
Ntau thiab ntau tus neeg siv internet siv kev sib raug zoo los ntawm cov khoom siv mobile.
Nyob rau hauv xyoo tas los no, kev sib raug zoo xov xwm tau dhau los ua ib qho channel, lub hauv paus ntawm kev cuam tshuam thiab cov ntaub ntawv rau cov neeg lag luam. Facebook tam sim no yog ib qho tseem ceeb tshaj tawm rau cov neeg lag luam.
Yog li ntawd, cov neeg lag luam tab tom tig mus rau cov txheej txheem uas tsom iav mobile optimization cov txheej txheem. Lawv tsim tus kheej cov ntaub ntawv thiab cov ncauj lus tseem ceeb uas lub hom phiaj Gen Z. Kev tshaj xov xwm zoo li kev taw qhia tau dhau los ua cov qauv ntawm cov ntxaij vab tshaus me.
Muab cov ntsiab lus no tso rau hauv koj lub tswv yim kev tshaj tawm cov ntsiab lus los ua kom zoo dua ntawm kev hloov pauv ntawm lub xov tooj ntawm tes.
- Tsim cov ntsiab lus koom nrog, xws li cov duab thiab yeeb yaj kiab, rau kev tshaj xov xwm thiab xov tooj ntawm tes.
- Cia ib qho kev nco nco ntawm koj lub hom phiaj nrog kev pom zoo.
- Tshaj tawm cov neeg siv khoom tshuaj xyuas txog koj cov khoom thiab cov kev pabcuam thiab piav qhia rau cov neeg yuav khoom tau txais txiaj ntsig koj muab.
Smartphones thiab social networks tsim nyob rau hauv parallel
91% ntawm cov neeg siv social media nkag mus rau social media ntawm cov khoom siv mobile thiab 80% ntawm lub sijhawm siv hauv kev tshaj xov xwm yog nyob rau hauv mobile platforms. Nws yog qhov tseeb tias qhov kev thov rau cov ntsiab lus hauv xov tooj ntawm tes hauv kev sib raug zoo tau loj hlob sai.
Txhawm rau txhim kho koj cov kev tshaj tawm hauv zej zog, koj xav tau cov ntsiab lus hauv xov tooj ntawm tes thiab ib qho interface uas cov neeg siv mobile siv tau ntawm kev mus.
Kev txheeb xyuas kev tshaj tawm kev lag luam tseem qhia tau tias cov platform sib txawv ua haujlwm sib txawv.
Koj yuav tsum nug koj tus kheej:
- Dab tsi social networks koj lub hom phiaj cov neeg siv siv?
- Dab tsi yog qhov tseem ceeb tshaj plaws rau koj cov khoom lossis kev pabcuam?
- Cov ntsiab lus dab tsi lawv xav pom ntawm lawv lub smartphones?
Cov lus teb rau cov lus nug no yuav pab koj tsim ib lub phiaj xwm kev tshaj tawm kev lag luam.
Video Content Marketing
Cov yeeb yaj kiab muaj kev cuam tshuam ntau dua thiab ua kom pom tseeb dua li lwm hom ntsiab lus. Nrog ntau lub xov tooj ntawm tes, tsim kom muaj lub tswv yim ua lag luam video rau koj lub hom phiaj xyoo 2022 tsis yog lub tswv yim zoo xwb, tab sis yog qhov tsim nyog.
84% ntawm cov neeg teb hais tias lawv yuav yuav ib yam khoom lossis kev pabcuam tom qab saib cov yeeb yaj kiab uas tsim nyog.
Cov neeg siv khoom kuj tseem nyiam tshaj tawm cov yeeb yaj kiab dua li lwm hom ntsiab lus. Cov ntsiab lus sib koom muaj txiaj ntsig ntau dua thiab ua kom muaj kev koom tes ntau ntxiv.
Tus yuam sij rau cov ntsiab lus video zoo yog paub koj lub hom phiaj cov neeg tuaj saib thiab tsim cov yeeb yaj kiab ntawm cov ncauj lus nthuav dav uas yuav teeb tsa koj lub hom phiaj tam sim.
Qhov no yog ib qho tseem ceeb vim nws pab kom paub qhov txawv koj hom thiab tsim buzz.
- Khaws koj cov yeeb yaj kiab luv luv (30-60 vib nas this)
- Ntxiv lub ntsiab lus hu rau kev nqis tes ua thaum kawg ntawm qhov video.
- Tsim cov kev sib txawv ntawm tib qhov kev tshaj tawm video thiab ntsuas cov txiaj ntsig.
Luckily, muaj ntau MarTech analytics cov cuab yeej ntawm kev ua lag luam los pab koj nkag siab tias koj cov neeg tuaj saib nyiam dab tsi thiab yuav tsum hloov dab tsi.
Kev zoo nkauj ntawm cov ntsiab lus video hauv xov tooj yog tias koj tsis xav tau lub cuab yeej muaj zog los tsim nws. Txhua yam koj xav tau txuas nrog koj cov neeg tuaj saib yog lub smartphone thiab cov lus muaj tswv yim.
Nrog ntau dua 75% ntawm cov yeeb yaj kiab tau saib ntawm cov khoom siv txawb, koj tuaj yeem tsim cov phiaj xwm kev lag luam mobile zoo uas yuav coj koj lub hom phiaj mus rau qib tom ntej.
Txhim kho koj lub vev xaib rau kev tshawb nrhiav mobile
Siv cov yam ntxwv uas Google bot xav tau
Googlebot tshawb nrhiav neeg hlau yog ib tug neeg hlau uas niaj hnub indexes billions ntawm nplooj ntawv web. Qhov no yog Google qhov tseem ceeb tshaj plaws SEO cuab yeej, yog li qhib lub qhov rooj rau nws. Yog tias koj xav siv nws, kho koj cov ntaub ntawv robots.txt.
Tsom ntsoov rau "kev tsim qauv"
Lub vev xaib teb yog lub vev xaib uas ua haujlwm thiab hloov nws daim ntawv rau txhua yam khoom siv. Qhov parameter no yuav tsum raug coj mus rau hauv tus account thaum tsim lub vev xaib. Txawm li cas los xij, tsis txhob ua kom muaj kev sib haum xeeb uas tsis ua raws li qhov tsawg kawg nkaus. Cov neeg siv kev paub dhau los yuav tsum raug coj mus rau hauv tus account. Cov vev xaib kuj tseem tuaj yeem sim ntawm cov ntsiav tshuaj thiab xov tooj ntawm tes. Sim ua kom pom tsuas yog dab tsi coj tus nqi ntxiv rau tus qhua. Piv txwv li, cov ntawv qhia zaub mov tuaj yeem muab zais thiab tsuas yog qhia thaum taug kev los ntawm nplooj ntawv tab.
Ua kom cov ntsiab lus muaj feem cuam tshuam tau yooj yim
Nws yog ib qho tseem ceeb rau kev siv cov tswv yim uas yuav ua rau qhov no ua tau. Piv txwv li, koj tuaj yeem tsim cov nplooj ntawv them nyiaj lossis siv cov ntawv sau ua ntej cov neeg sau npe kom yooj yim rau kev nkag mus rau cov ntaub ntawv. Rau cov chaw lag luam e-lag luam, xyuas kom meej tias cov ntsiab lus tseem ceeb, xws li cov npe khoom lag luam thiab cov nyees khawm, muab tso rau hauv siab npaum li qhov ua tau. Qhov no tso cai rau cov neeg tuaj saib dhia ncaj qha rau cov khoom no yam tsis tas yuav scroll los ntawm lawv.
Yog tias koj xav kom loj hlob koj txoj kev lag luam hauv online, tej zaum koj yuav tsis paub seb koj xav tau lub vev xaib lossis mobile app.
Dab tsi yog qhov txawv ntawm lub vev xaib thiab daim ntawv thov mobile? Google Training Module 2 Lub ntsiab lus tseem ceeb
Tsis zoo li lub vev xaib, uas siv tau los ntawm Is Taws Nem, daim ntawv thov mobile yuav tsum rub tawm kom siv.
Lub vev xaib teb tuaj yeem siv rau hauv computers, xov tooj ntawm tes thiab ntsiav tshuaj. Txij li thaum lub app yuav tsum tau rub tawm, nws tsuas tuaj yeem pom ntawm smartphones thiab ntsiav tshuaj, uas tsis yooj yim heev.
Nco ntsoov, txawm li cas los xij, qee cov ntawv thov tuaj yeem siv yam tsis muaj kev sib txuas hauv internet. Qhov no yuav tsim nyog xav txog hauv koj qhov kev xaiv.
Daim ntawv thov mobile tuaj yeem ua "kev koom ua ke" rau hauv lub neej niaj hnub ntawm tus neeg siv thiab ntxiv rau lwm daim ntawv thov ntawm lub xov tooj ntawm tes (SMS, email, xov tooj, GPS, thiab lwm yam).
Lub app kuj tseem siv lub laub ceeb toom kom nquag ceeb toom rau cov neeg siv xov xwm. Tsis zoo li cov ntawv thov mobile tsim los rau kev sib koom ua ke "native", kev ua haujlwm ntawm lub vev xaib raug txwv rau sab no.
Puas yog pob nyiaj siv rau daim ntawv thov mobile?
Kev lag luam daim ntawv thov mobile yuav ncav cuag qhov loj ntawm 188,9 billion los ntawm 2020, uas qhia tau hais tias muaj kev txaus siab zoo ntawm cov kws tshaj lij hauv kev tsim cov ntawv thov mobile.
Qhov tseeb, ntau thiab ntau lub tuam txhab pib tsim mobile apps.
Txawm li cas los xij, ib yam li kev tshaj xov xwm thiab kev tsim kho lub vev xaib, kev txhim kho mobile app tsis pub dawb. Txawm tias qhov tseem ceeb tshaj yog qhov teeb meem ntawm kev txhim kho tus nqi, raws li nws nyob ntawm qhov tseeb ntawm mobile app yuav tsum ua.
Hauv kev lag luam, cov vev xaib yog siv los txhawb lub hom. Kev txhim kho ntawm cov ntawv thov mobile tuaj yeem mus ntxiv rau hauv cov nqe lus ntawm kev ua haujlwm muaj rau cov neeg siv.
Variation ntawm yooj yim mus rau triple nyob ntawm seb hom ntawv thov
Nrog rau kev ua haujlwm, qhov no yog qhov tseem ceeb tshaj plaws rau kev txiav txim siab tus nqi ntawm lub mobile app.
Nyob ntawm seb hom thiab kev ua haujlwm ntawm daim ntawv thov, tus nqi ntawm nws cov khoom tuaj yeem ncav cuag ntau txhiab daus las.
Kev txhim kho kev tshaj xov xwm tsis yog kim li mobile game development.
Hom ntawv thov kuj txiav txim siab txog qib ntawm cov cuab yeej technology uas yuav tsum tau ua rau nws siv. Los ntawm qhov kev xav ntawm kev xav, kev txhim kho ntawm kev sib raug zoo yog yooj yim dua li cov yeeb yaj kiab ua si.
Tus nqi ntawm txoj kev loj hlob feem ntau nyob ntawm qhov laj thawj ntawm koj qhov project. Yog li ntawd koj yuav tsum muaj cov tswv yim meej txog qhov no.
