Ukumaketha kwedijithali, uguquko olungafinyeleleka
Idijithali isishintshile izimpilo zethu. Kuthiwani ngokumaketha? Akazange aphunyuke kulolu shintsho. Namuhla, nge-smartphone ephaketheni lethu, sonke sihileleke ekukhangiseni kwedijithali. Kuyathakazelisa, akunjalo?
Ukuqeqeshwa "Ukumaketha emhlabeni wedijithali" ku-Coursera kuvula iminyango yalesi sikhathi esisha. Eholwa ngu-Aric Rindfleisch, inkomba emkhakheni, uyasiqondisa isinyathelo nesinyathelo. Igoli ? Qonda ukuthi idijithali ikuguqule kanjani ukumaketha.
I-inthanethi, omakhalekhukhwini, ukuphrinta kwe-3D… Lawa mathuluzi ayichaze kabusha imithetho. Singabathengi. Futhi sisenhliziyweni yesu lokumaketha. Sithonya ukuthuthukiswa komkhiqizo, ukuphromotha, ngisho nezintengo. Inamandla.
Ukuqeqeshwa kucebile. Itholakala ngamamojula amane. Imojula ngayinye ihlola isici sokumaketha kwedijithali. Ukusuka ekuthuthukisweni komkhiqizo kuya ekubekweni kwentengo, ukukhuthazwa kanye nokusabalalisa. Konke kukhona.
Kodwa akugcini lapho. Lesi sifundo asigcini nje ngethiyori. Kuwukhonkolo. Kusinikeza amathuluzi okusebenza, ukusebenzela ukumaketha kwedijithali. Futhi lokho kuyigugu.
Ngamafuphi, uma ufuna ukuqonda ukumaketha eminyakeni yedijithali, lokhu kuqeqeshwa kungokwakho. Iphelele, iyasebenza futhi yamanje. Okudingekayo kunoma ubani ofuna ukuhlala usesikhathini samanje.
Ikhasimende enhliziyweni yenguquko yedijithali
Ubani obengacabanga ukuthi ubuchwepheshe bedijithali buzoguqula amaphethini ethu okusebenzisa ngaleli zinga? Ukuthengisa, ngokuvamile kugcinelwe ochwepheshe, manje sekufinyeleleka kuwo wonke umuntu. Lokhu kubusa ngentando yeningi kudalwe kakhulu ngamathuluzi edijithali.
Ake siyihlukanise kancane. Ake sithathe isibonelo sikaJulie, usomabhizinisi osemusha. Usanda kwethula uhlobo lwakhe lwezingubo zokuziphatha. Ngaphambilini, bekuzodingeka ukuthi kutshalwe izizumbulu zemali ekukhangiseni. Namuhla ? Usebenzisa izinkundla zokuxhumana. Nge-smartphone nesu elihle, ifinyelela izinkulungwane zabantu. Kuyathakazelisa, akunjalo?
Kodwa qaphela, idijithali ayilona nje ithuluzi lokuphromotha. Ichaza kabusha ngokuphelele ubudlelwano phakathi kwezinkampani namakhasimende. Futhi yilapho kungena khona ukuqeqeshwa kwe-"Marketing in a Digital World" ku-Coursera. Kusigxilisa kulokhu kuguquguquka okusha.
U-Aric Rindfleisch, uchwepheshe ngemuva kwalokhu kuqeqeshwa, usibeka ngemuva. Isibonisa ukuthi amathuluzi edijithali alibeke kanjani ikhasimende maphakathi nenqubo. Ikhasimende akuseyena umthengi olula. Ungumdali, umgqugquzeli, inxusa. Ubamba iqhaza ngenkuthalo ekuthuthukiseni, ekukhuthazeni, ngisho nasekufakeni amanani entengo emikhiqizo.
Futhi akugcini lapho. Ukuqeqeshwa kuqhubekela phambili. Isinika umbono ophelele wokumaketha kwedijithali. Ihlanganisa izici ezihlukene, kusukela kweziyisisekelo kuya kweziyinkimbinkimbi kakhulu. Isinika izihluthulelo zokuqonda, kodwa futhi nokwenza.
Sengiphetha, ukumaketha kwedijithali kuwuhambo olujabulisayo. Futhi ngokuqeqeshwa okufanele, kuwuhambo olufinyeleleka kuwo wonke umuntu.
Isikhathi sokumaketha kokuhlanganyela
Ukumaketha kwedijithali kufana nephazili eyinkimbinkimbi. Lonke ucezu, noma ngabe abathengi, amathuluzi edijithali, noma amasu, ahlangana ndawonye ngaphandle komthungo ukuze kwakhe isithombe esiphelele. Futhi kule puzzle, indima yomthengi ishintshe kakhulu.
Phambilini, amabhizinisi ayengabadlali abakhulu ekukhangiseni. Banquma, bahlela futhi bafeza. Ngakolunye uhlangothi, abathengi babeyizibukeli. Kodwa ngokufika kobuchwepheshe bedijithali, isimo sesishintshile. Abathengi sebephenduke abadlali ababalulekile, abathonya ngentshiseko imikhiqizo kanye nezinqumo zabo.
Ake sithathe isibonelo esiphathekayo. USarah, umthandi wemfashini, uvame ukwabelana ngezinto azithandayo ezinkundleni zokuxhumana. Ababhalisile bakhe, beyengwe ukukhetha kwakhe, balandela izincomo zakhe. U-Sarah akayena uchwepheshe kwezokukhangisa, kodwa uthonya izinqumo zokuthenga zamakhulu abantu. Lobo ubuhle bokumaketha kwedijithali: kunikeza wonke umuntu izwi.
Isifundo "Sokumaketha Emhlabeni Wedijithali" ku-Coursera sihlola lokhu kujula okujulile. Usikhombisa ukuthi amathuluzi edijithali abaguqule kanjani abathengi baba amanxusa emikhiqizo yangempela.
Kodwa akugcini lapho. Ukuqeqeshwa akukhona nje ithiyori. Igxilile ekusebenzeni. Isinika amathuluzi aphathekayo ukuze siqonde futhi sibambe kahle leli qiniso elisha. Kusilungiselela ukuba singabi izibukeli kuphela, kodwa futhi sibe abadlali kwezokumaketha kwedijithali.
Ngamafuphi, ukumaketha esikhathini sedijithali kuwuhambo oluhlangene. Wonke umuntu unendima yakhe okufanele ayidlale, ucezu lwakhe lwephazili okumele alunikele.
