Positioning yourself on search engines is not always easy depending on your activity, your competitors and your knowledge of SEO. It is even more difficult to position yourself when the targeted queries, that is to say the keywords that Internet users type into a search engine, are ultra-competitive and worked on by your competitors. However, being number 1 on these requests allows you to acquire a lot of traffic on your site, a certain part of which could generate a significant turnover for you.

Is there a miracle recipe for positioning yourself on this kind of request?

Absolutely not. Or at least not completely. You can always act on the speed of your site (improve its technical “structure”), on obtaining links (what is called Netlinking) or on the creation of content, but act on all of these three levers can't secure you a top spot on coveted queries.

In reality, SEO is an inexact science. Even the most renowned expert in natural referencing cannot say with certainty that he will be able to position you first on such and such a request.

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