Prepare the ground for undertaking
To try out entrepreneurship is a stimulating project but also fraught with pitfalls. Before you set out to bring about a business idea, this training emphasizes the essential prerequisites that must be met.
You will need to start by clearly understanding the multiple facets of the entrepreneurial role. Managing a team, selling, prospecting, managing finances... so many hats to wear simultaneously! But this challenge is worth taking on.
Although motivating, creating your business also requires solid resources to get started. The financial aspect will therefore be addressed in depth: from the assessment of needs to the preparation of the file with investors, including the constitution of equity.
You will then see the crucial importance of innovating. Whether it is a product, a service or a business model, bringing something new to the market is the key to standing out sustainably. Techniques for bringing out creative and relevant ideas will be presented to you.
Finally, we will emphasize the business plan. Far from an administrative constraint, it is a real marketing and strategic tool. Rather than a list of elements to complete, you will learn how to design a real action plan for your future business.
In short, this training lays the foundations by addressing all the prerequisites before moving on to the concrete search for business creation ideas. A dense but essential course to get your entrepreneurial adventure off to a good start!
Bring out a relevant entrepreneurial idea
Once the foundations have been laid, the crucial step is to find THE right idea on which to base your project. This training will guide you through different proven methodologies.
You will first start from an observation: identify concrete problems encountered by a target group of customers or users. Rather than a ready-made solution, the key to a promising concept is found in responding to a real need.
Your trainer will also show you how to spot high-potential ideas. By helping you to properly assess the significant issues to be resolved, you will be able to sort through the most promising avenues.
Although counterintuitive, an essential point will be to properly value your personal and professional experience. Your skills, interests and specific knowledge are all assets to identify relevant opportunities.
The training will also emphasize the importance of focusing well. Rather than wanting to revolutionize an entire market, it is better to first find a niche to address with an ultra-targeted product or service. A more pragmatic “Startup” approach to get started smoothly.
Explore other avenues such as adaptation or redemption
While creating a radically new concept may seem ideal, this training will not overshadow equally viable alternatives. Your trainer will present other entrepreneurial options to you that should not be overlooked.
Rather than inventing something from scratch, you will see the benefit of copying or adapting an existing offer. By reproducing a proven model while adding your personal touch, you will greatly limit the risks.
We will particularly emphasize the opportunities offered by ergonomics and user experience. By improving the use of a product rather than its raw functionality, real incremental innovations are possible.
Finally, two other avenues will be discussed in detail: franchising and business buyout. Although little known, these alternatives allow you to benefit from a turnkey concept, already validated on the market.
Whichever option you choose. You will leave with a complete methodology. From identifying opportunities to making your business idea a reality, this training will provide you with the keys to lasting entrepreneurial success.
