Google training to watch as quickly as possible. See how businesses can establish their online presence and attract new customers on their mobiles.
Smartphone-oriented advertising: subject to install at the beginning of Google training
Advertising on mobile phones has become an industry that weighs billions of dollars. About four billion people around the world use mobile devices at least once a day, and that number keeps growing. This means that mobile advertising can reach half of the world's population at any given time.
To ensure the best possible experience, companies considering a mobile advertising campaign should consider demographics, consumer wants and needs, and carrier costs to determine if mobile advertising is a worthwhile investment.
It is also important to consider the pros and cons of mobile advertising.
Mobile advertising is an online marketing method in which advertisements appear only in mobile browsers. Purchased ads on mobile websites are similar to purchased ads on desktop websites, but they have a limited design and are usually paid on a CPM (pay-per-click) basis. These ads can be used to increase sales.
Why mobile advertising cannot be ignored?
Mobile advertising is one of the most effective ways to promote goods, services and businesses. Its importance is obvious at first glance.
— Mobile advertising allows you to reach the target audience in different ways. Depending on interests, hobbies, profession, mood, etc. It also depends on where your customers live.
— Mobile advertising is one of the most cost-effective ways to reach potential customers. Mobile advertising campaigns require a much smaller budget than television and radio advertising.
“And the results are immediate. Your client's smartphone is usually with them all day. This means they are more likely to see mobile ads than traditional advertising methods such as desktop ads. Call To Action responses are more effective on the phone. With just a few clicks, your product can be ordered.
Cross-cutting topic that runs through Google training, the link to which is immediately after the article. Of course it's free, so take advantage of it.
They are more intuitive and therefore more efficient
A display campaign is a campaign that programmatically shows an image or video ad on a smartphone when a user visits a website or app.
They have higher technical requirements and often compete with offers from news sites, so they are offered less frequently. The initial budget is also a bit higher, but the results are better.
Display campaigns are similar to outdoor advertising, but are not shown on the streets, but on Internet users' computers, smartphones and mobile phones.
It is an effective tool for presenting products to specific groups of customers, both in B To B and B To C.
Display campaigns are discussed in Chapter 3 of the Google training that I advise you to watch. If you don't read the entire article, you'll be able to find out what we're talking about fairly quickly. The link is directly after the article.
More and more internet users are using social media through mobile devices.
In recent years, social media has become a channel, a source of influence and information for marketers. Facebook is now an important distribution channel for marketers.
Therefore, marketers are turning to methods that mirror mobile optimization techniques. They create personalized profiles and relevant headlines that target Gen Z. Social media-like navigation systems have become the norm on small screens.
Incorporate these elements into your social media content strategy to capitalize on the mobile revolution.
- Create engaging content, such as images and videos, for social media and mobile devices.
- Leave a memorable impression of your brand with compelling visuals.
- Post customer reviews about your products and services and explain to potential buyers the benefits you offer.
Smartphones and social networks develop in parallel
91% of social media users access social media via mobile devices and 80% of time spent on social media is on mobile platforms. It's clear that the demand for mobile-friendly content on social media is growing rapidly.
To optimize your social media presence, you need mobile-friendly content and an interface that mobile users can use on the go.
Social media marketing statistics also show that different platforms serve different purposes.
You should ask yourself:
- What social networks does your target audience use?
- What is most important for your product or service?
- What content do they want to see on their smartphones?
The answers to these questions will help you create a social media marketing plan.
Video Content Marketing
Video is more engaging and compelling than other types of content. With so many mobile platforms, creating a video marketing strategy for your brand in 2022 is not just a good idea, but a necessity.
84% of respondents said they would buy a product or service after watching a compelling video.
Consumers are also more likely to share videos than other types of content. Shared content has more authentic value and dramatically increases engagement.
The key to great video content is knowing your target audience and creating a video on an interesting topic that will instantly set your brand apart.
This is important because it helps distinguish your brand and generate buzz.
- Keep your videos short (30-60 seconds)
- Add a meaningful call to action at the end of the video.
- Create different variations of the same video ad and evaluate the results.
Luckily, there are plenty of MarTech analytics tools on the market to help you understand what your audience likes and what needs to be changed.
The beauty of mobile video content is that you don't need a powerful device to create it. All you need to connect with your audience is a smartphone and a creative message.
With over 75% of videos viewed on mobile devices, you can create an effective mobile video marketing plan that will take your brand to the next level.
Optimize your website for mobile search
Use the features the Google bot needs
The Googlebot search robot is a robot that constantly indexes billions of web pages. This is Google's most important SEO tool, so open the door wide to it. If you want to use it, edit your robots.txt file.
Focus on “responsive design”
A responsive site is a website that works and adapts its form to all devices. This parameter must be taken into account when developing a website. However, do not make compromises that do not meet the minimum requirements. The user experience must also be taken into account. Websites can also be tested on tablets and mobile phones. Try to show only what brings added value to the visitor. For example, the menu bar can be hidden and only show when navigating through page tabs.
Make relevant content easily accessible
It is important to implement strategies that will make this possible. For example, you can create payment pages or use pre-populated drop-down menus to make it easier to enter information. For e-commerce sites, ensure that relevant elements, such as product listings and buttons, are placed as high on the page as possible. This allows visitors to jump directly to these items without having to scroll through them.
If you want to grow your business online, you might not know whether you need a website or a mobile app.
What are the main differences between a website and a mobile application? Google Training Module 2 Main Topic
Unlike the website, which is accessible via the internet, the mobile application must be downloaded to be used.
A responsive website can be used on computers, mobile phones and tablets. Since the app needs to be downloaded, it can only be viewed on smartphones and tablets, which is not very convenient.
Note, however, that some applications can be used without an internet connection. This may be worth considering in your choice.
The mobile application can be naturally "integrated" into the daily life of the user and complement the other applications of the mobile telephone (SMS, email, telephone, GPS, etc.).
The app also uses a push notification system to actively notify the user of news. Unlike mobile applications designed for "native" integration, the functionality of a website is limited on this side.
What budget for a mobile application?
The mobile application market will reach the huge size of 188,9 billion by 2020, which shows the great interest of professionals in developing mobile applications.
In fact, more and more companies are starting to develop mobile apps.
However, just like social media and web development, mobile app development is not free. Even more important is the issue of development cost, as it depends on what exactly the mobile app is supposed to do.
In the commercial field, websites are used to promote a brand. The development of mobile applications can go even further in terms of functionality offered to users.
Variation from simple to triple depending on the type of application
Along with functionality, this is the most important criterion for determining the price of a mobile application.
Depending on the type and functionality of the application, the cost of its production can reach thousands of euros.
Social media development is not as expensive as mobile game development.
The type of application also determines the level of technology required for its implementation. From a purely technical point of view, the development of social networks is easier than that of video games.
The cost of development often depends on the logic of your project. You must therefore have clear ideas on this subject.
