In a context of scarcity of natural resources and awareness of the impact of human activities on the environment, commitment to an ecological approach is often perceived as a brake on economic performance. Through this MOOC, we present the circular economy as a lever for innovation and the creation of economic value with a strong positive impact. You will discover the different concepts of the circular economy, organized into two pillars: waste prevention and, where appropriate, its recovery. You will see the institutional definitions, but also the challenges that the circular economy can respond to, as well as the prospects and opportunities it offers on the economic and entrepreneurial levels.
Both generators of waste and consumers of resources, all forms of business are affected by the necessary transition to the circular economy. Through interviews with the founders of start-ups emblematic of this new generation of impact companies (Phenix, Clean Cup, Gobilab, Agence MU, Back Market, Murfy, Hesus, Etnisi) and experts (Phenix, ESCP, ADEME , Circul'R) you will discover innovative business model projects and benefit from their feedback to launch your own adventure.
