The connected era we live in today offers businesses several channels to distribute their questionnaire. Often, one can even combine several methods at the same time to optimize the results of the questionnaire and enlarge the sample. Here are 5 methods to reach your target and distribute your questionnaires!
What are the methods for distributing a questionnaire?
You have prepared a questionnaire as part of a customer survey, but do not know how to distribute it? The role of questionnaires is to get to know your client better, to find out what he wants and to measure his level of satisfaction. We cannot talk about the notion of customer satisfaction, without talking about knowing your customer. For this, questionnaires must be used. Know that there are several channels through which you can reach your target. here are the 5 methods to distribute a questionnaire :
on your website;
- by email ;
- by text message ;
- on social networks;
- by a panel.
These different options for sending the questionnaire make it possible to reach the maximum number of customers, which facilitates the collection and analysis of responses. the cost of a survey is often lower than that of a telephone survey. Regarding the choice of distribution channels, it is made according to the nature and content of the questionnaire.
If, for example, an application developer wants to know and evaluate his application, his questionnaire will be distributed through his application. Sending general questionnaires by e-mail is a good idea. The ideal would be to test several methods of distributing questionnaires in order to know which one brings in the most responses and which has good visibility. It is possible to choose two or three channels at a time to make your questionnaire effective.
How to distribute a questionnaire via e-mail?
To distribute a questionnaire, you can send it by e-mail. For this, you can install a survey software. The latter will have the role of generating a web link that you will be able to integrate into an e-mail and send it to your target. Another solution is to use an e-mailing solution integrated into online survey software. This method is much more convenient, because you won't have to ask your sample to specify their information. Thanks to this solution, the email addresses of the people questioned during the questionnaire will be displayed. Attention, you must here warn the participants in your questionnaire in the case where it is not anonymous.
Why do we carry out questionnaires for our customers?
Send questionnaires to your customers is essential to collect several information necessary for the company. Through the questionnaires:
- you get to know your customers;
- their needs are sounded out;
- their expectations are assessed;
- we strengthen their loyalty.
The questionnaire is a powerful card in your hands. It is a main tool in the Marketing strategy of the company, because it allows you to perfectly identify your target. Today, more than 70% of companies measure customer satisfaction. For 98%, the customer relationship is at the heart of the marketing strategy. Thus, in addition to acquiring new customers, companies set themselves the challenge of retaining old customers and always meeting their expectations.
Social networks, an excellent channel for distributing questionnaires
Social media can be a great channel to distribute your questionnairee. The advantage of this channel is that it targets the greatest number of people. You should always use online questionnaire software which allows you to generate a web link which will be integrated into the various social networks and which will be sent to your pre-selected sample according to your already defined criteria. Choosing forums on the Internet to distribute your questionnaire is also relevant, but you should know that the target will be more precise.
The website to distribute your questionnaire
If you want to target customers and prospects who visit your site, you can distribute your questionnaire on this channel. Disseminating a satisfaction survey on the website is a common practice among companies wishing to collect information about the quality of their products or their services. Often used by training organizations, this channel makes it possible to target specific customers.
