Natural referencing (SEO) is a set of techniques that aim to improve the visibility of a website in the search results of search engines, without having to pay for advertisements. If you want to increase your site traffic and improve your online visibility, SEO is an essential lever to take into account.
In this course, we will give you all the keys to implementing an effective SEO strategy. We will teach you the different techniques and best practices to optimize your site for search engines, as well as the tools at your disposal to measure and monitor the results of your strategy.
You will discover how to work on the technical aspects of your site, its content and its popularity to improve your natural referencing. We will also give you tips for following trends and search engine algorithms
The benefits of SEO for your business
SEO has many advantages for companies wishing to develop their online visibility and attract new customers. Here are some examples of benefits you can expect from your SEO strategy:
- Increase in organic traffic: By optimizing your site for search engines, you can hope to rank higher in search results and attract new visitors to your site.
- Better quality of traffic: Visitors from organic search are generally more qualified and more likely to take an action (purchase, signup, etc.) on your site.
- High ROI: Unlike paid advertising campaigns, SEO allows you to achieve a high long-term return on investment, at no additional cost once your site is optimized.
- Improved user experience: by offering quality content and working on the usability of your site, you can improve the experience of your visitors and reduce the bounce rate.
- Boosting your brand awareness: By ranking well in search results, you can boost your brand awareness and increase your credibility in the eyes of your prospects and customers.
