A website that cannot be found is a website that does not exist. Nothing increases visibility more than high search engine rankings for the most popular keywords. In this free video, Youssef JLIDI explains how to rank sites from A to Z. He shows how to optimize page load times, add keywords and search phrases, and increase visibility with external links. You will learn how to go further and measure the quality and quantity of searches on a web page. By analyzing and understanding key performance indicators and then managing search engine parameters. You will be able to strategically position a website.
What are keywords?
Keywords are topics or ideas that describe the content of a website. These are words or phrases that people use when searching for information, products or services that interest them.
Keywords play an important role in search engine optimization because they increase the visibility of a page. A page will appear at the top of search results if the keywords used in its content match the keywords used by Internet users.
The basic principle is simple: when a search engine analyzes the content and text of a web page and decides that it contains the answers and information that users are looking for, it displays it on the results page of the search engine.
Backlinks
Literally "backlinks" or "incoming links". The term "backlink" is used in the SEO industry to refer to a hyperlink in content that points to another website or domain. It is comparable to internal links, which can only refer to content located on the same page, even if they have the same format.
Internal links are primarily used to help users with site navigation and indexing for Google's search bots, while backlinks are used for outward navigation.
– External information on the site and/or the products may be presented to Internet users.
– Transfer of popularity from one site to another
This second function is important for SEO optimization. Placing a backlink to content is a form of recommendation. Such a recommendation is a sign of confidence that Google uses in its relevance algorithm to rank search results. In other words, the more backlinks there are (links from pages that recommend the site), the more likely the site is to be noticed by Google. Of course, the reality is a bit more complicated.
Page load speed: what does it mean for your site?
Since 2010, Google has included page load speed in its optimization criteria. Which means slow pages rank lower than fast pages. This makes sense since the search engine has said it wants to improve the user experience.
Blogs, online stores, and boutiques that don't try to improve their performance have mixed results.
– Fewer pages are indexed because Google's search engine resources are limited. In fact, they only spend a limited amount of time visiting and viewing your site. If it loads slowly, there is a risk that the engine will not have time to examine everything.
– Higher bounce rates: Better display performance can reduce bounce rates (the percentage of users who leave a page after a few seconds because they can't access content fast enough).
– Lower conversion: If potential customers have to wait too long for each page, they may lose patience and switch to competitor sites. Worse still, it can damage your company's reputation. Therefore, it is important to consider the following SEO criteria for your website.
To conclude, you must remember that a poorly performing website can send the wrong message to search engines and lead to a poor user experience. This, in turn, can lead to poor visibility.
Speeding up page loads not only optimizes search performance, but also increases user loyalty and conversion (offers, newsletter subscriptions, online sales, etc.).
