In times of crisis, financial means are limited and commercial difficulties are greater. In such a context, how to defend its products and its prices? Companies can invest less in R&D and marketing, and try to lower their costs. This strategy, which seems logical, is doomed to failure in the long term. In this training, Philippe Massol introduces you to a tool for analyzing the competitive environment, essential for understanding and analyzing real competition from a buyer's point of view. You will study the main strategies for creating value through the price war, as well as the four differentiation strategies. You will understand that creating intangible value is the best way to add value to your business, without having to resort to significant financial means. You will also see that fixing the price is the best way to make money. Whether you are a product manager, salesperson, R&D manager or company manager, this training could change the way you see value creation. You will then think about inexpensive adaptations to create on your offers and you will be better able to defend your prices and increase your margins.
The training offered on Linkedin Learning is of excellent quality. Some of them are offered free of charge and without registration after having been paid for. So if a subject interests you, don't hesitate, you won't be disappointed.
If you need more, you can try a 30-day subscription for free. Immediately after signing up, cancel the renewal. This is for you the certainty of not being charged after the trial period. With one month you have the opportunity to update yourself on a lot of topics.
Warning: this training is supposed to become paying again on 30/06/2022
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