The world is changing rapidly and digital services like Uber, Netflix, Airbnb and Facebook are attracting millions of users. The products and services we create are more important than ever. How can we better serve and inform consumers about our products and services?
Learn the techniques and principles of UX design and apply them directly to your professional projects; techniques that have proven themselves at Uber, Netflix, Airbnb, Booking and many others.
Objectives of this web design video course
There is a lot of jargon and misunderstandings in the world of UX design. The objective of this training is to reveal the truth about UX design and introduce the basic techniques and processes of UX design. Techniques that can be applied in days, not months. Apply the UX methods you learn in your digital projects and create the best user experience.
At the end of the course, you will have learned the following:
– UX Design of course
– personas and their uses
– the principles of Card Sorting
– Benchmarking ……..
You'll also learn about the best free and paid tools to create the best user experience (depending on the time and scope of your goal).
The UX skills you will learn will expand your toolbox as a UX and UI designer. At the end of the training and over time, you can become a UX Designer. A sought-after profile (€35 salary for beginners, €000 for the most experienced). If you are an entrepreneur, this training can serve as a compass for training your teams. You're already working as a freelance designer, this is exactly the UX design course you've been waiting for.
Targeted objectives and skills.
– Learn more about UX design methodology.
– Learn more about the user-centered design pattern.
– Learn how to organize information on a website
– Create PERSONAs and the different usage scenarios.
– Improve the quality of user interfaces for web and mobile devices.
– Analyze and improve the quality of Web interfaces in terms of user-friendliness and ergonomics.
Create your Persona in six steps.
1-Who is your Persona, your core target?
In this first step, you will create an accurate profile of your Persona by answering the following questions.
– What is the gender of your Persona?
– What is his name?
- How old is he ?
- What is his profession ? What socio-economic and professional group does he belong to?
– What is he interested in?
– Where does your Persona live?
This step may seem abstract and superficial, but it allows you to put yourself in the shoes of your Persona. And therefore to have a precise idea of the audience you want to reach and of these potential reactions.
2-What are the expectations of this Persona?
Does your product or service really meet market expectations? OK, but what are they?
What you take for granted is not obvious to the consumer.
Consumers may not realize that your product is the solution to their problems.
If you want to convince them and get their attention, you need to create a competent communication strategy that will skillfully convince them that your product is the solution to their problems.
How can you do that if you don't know their problems?
At this point, you need to define your Persona's needs and expectations in detail.
Let's say you've created an app that helps people find a gas station. What problem does your app solve and what are your Persona's needs in this context? What is he looking for? A gas pump with restaurant and rest area? The station with the lowest prices per litre?
3-What does your Persona say about your product?
Once you've brought your Persona to life, it's time to step into their shoes based on their behavior pattern.
The purpose of this step is to clarify what the Persona thinks of your product.
What issues might prevent the Persona from buying your product or service? What are his objections?
The answers to these questions will help you create a strong sales proposition and increase your credibility.
What questions will the Persona ask themselves at each of the steps leading to a purchase decision?
The answers can help improve your communication and engage your key points at the right time and in the right place.
4-What is the Persona's main communication channel?
At this point in the customer identification process, you already know what the Persona says about you, and what their needs are.
Now you need to find out what tools they use to get this information.
It is logical to assume that he is in the same situation as 80% of Internet users and that he uses social media. On what network and how much time does he spend on the web?
You also need to decide what kind of content you want to use for your marketing. Does your Persona like to read blog posts, videos, or infographics?
5-What words does he use to do his research on the web?
You've clearly defined what he needs and what content you need to post to get his attention. If you create the best content in the world, it doesn't matter if no one sees it.
To make sure your customers see the content you create, focus on search engine optimization and find out what keywords your customers are searching for online.
You now have all the information you need to create a list of relevant keywords.
6-What does your Persona's typical day look like?
The goal of this sixth and final step is to write the script of a typical day for your Persona based on all the information you have gathered.
Write the scenario calmly and use singular pronouns, for example: “I get up at 6:30 a.m., after an hour of sport I shower and have my breakfast. Then I go to work and I'll wait for the lunch break to see what's new on my favorite YouTube channels”.
The main objective of the last step is to determine the right time to post your posts and increase the response rate.
Different ways to use Card Sorting in UX.
Card Sorting is one of the user experience (UX) techniques used to structure the content of a website or application. They help define how users perceive content structure, which is important for navigation and information architecture. Card Sorting also helps identify groups of content and select the best denominations for different parts of the page. There are two types of Card Sorting: open and closed. In a so-called open system, participants must sort cards containing content topics (eg, articles or page features) into selected groups. The closed system is more structured and requires participants to sort the cards into predefined categories.
The Card Sorting can be used at different stages of the project either to invalidate or confirm a choice. Or beforehand to predefine the structure of a website or application or to test existing structures during the project.
Card sorting evaluation is relatively simple and can be done electronically or more traditionally with paper cards. It is important to remember that card ranking should be used as a tool to generate insights and results, not as a method to evaluate users. The user is always right.
