By the end of this course, you will be able to:
- Identify different facets of the notion of territorial attractiveness,
- Identify its challenges,
- Know the tools and levers of action.
This course aims to present the different facets of the notion of territorial attractiveness, the issues it raises as well as the tools and levers for concrete actions that can respond to them. Attractiveness and territorial marketing are strategic themes for territorial actors whose professionalization we wish to support.
This MOOC targets economic development professionals within different structures: economic development, tourism, innovation agencies, urban planning agencies, competitiveness clusters and technology parks, CCI, economic services, attractiveness and international communities, consultants and communication agencies specializing in territorial marketing/attractiveness, future professionals in economic development: EM Normandie, Grenoble Alpes University, IAE de Pau, IAE de Poitiers, Sciences-Po, urban planning schools and institutes, etc.
