Improve your sales pages and conversion rates with A/B testing!
If you own a website, you are probably looking to improve your conversion rate. For this, it is essential to understand the behavior of your visitors and identify the elements that drive them to action. A/B testing is a simple and effective way to do this. Thanks to that Google Optimize express training, you'll learn how to create page variations and interpret the results of experiments to determine which variation is most effective in converting your audience.
How does A/B testing work?
A/B testing allows you to test two versions of the same page, an original and a variant that differs on one or more points (button color, text, design, etc.). The two versions are then put into competition to determine which is the most effective in achieving the targeted conversion objective. This training will allow you to understand the basics of A/B testing and how to apply it to your website.
Why do your A/B tests with Google Optimize?
Google Optimize is a free and easy-to-use A/B testing tool that integrates seamlessly with other Google analytics tools such as Google Analytics and Google Tag Manager. Unlike Facebook Ads or Adwords, which allow you to test your audience acquisition system, Google Optimize allows you to test the behavior of your users once they arrive on your site, where the final step in the conversion of hearing takes place. This training will show you how to use Google Optimize to improve the performance of your website.
By taking this express Google Optimize training, you will be able to create page variations, compare them and optimize your conversion rate. Whether you are a web marketing manager, UX designer, web communication manager, copywriter or simply curious, this training will allow you to make editorial and artistic decisions based on A/B experience data and not on opinions. Don't wait any longer to improve your sales pages and your conversion rates with A/B testing!
